Tuesday, 8 July 2025

How to Increase Rank in Google Business Listing Free

Want to increase your Google Business Profile ranking without spending a dime? Put your efforts into giving full and correct details when talking with customers and making your profile the best it can be. This means claiming and checking your listing, adding top-notch photos, getting people to review you, and putting up posts often. Make sure your website is also set up for local searches and gives users a smooth experience.

How to Rank Higher in Google My Business Listing

Let’s break it down into simple, effective steps:

Claim and Verify Your Business Profile:

The first and most important step is to claim your Google Business Profile. This gives you full control over your business information and how it appears online.

To verify your profile, follow the method provided by Google via phone, email, or postcard.

Optimize Your Profile:

Fill in all the blanks:

Write down your business name, address, phone number, website, hours, and other key details. Make sure they're right and the same everywhere.

Pick the right groups:

Pick the main and secondary groups that show what your business does. 

Write a full description:

Work in keywords that fit in your description to help people find you. 

Put in top-notch photos:

Clear, sharp images of what you offer can make your profile more attractive. 

Create a Q&A part:

Give answers to common questions to share useful information with possible customers.

Connect with Customers:

Answer reviews:

Ask customers to write reviews and reply to them, whether they're good or bad.

Talk to customers :

Use the chat feature to handle questions and help customers.

Boost Local SEO:

Add local keywords:

Put relevant local words in your business details, posts, and website content.

Create local listings:

Make sure your business name, address, and phone number are the same on all online directories.

Make your website ready for local searches:

Check that your website works well on phones, loads fast, and is easy to use.

Share Often:

Make Google Posts: Put up news, deals, events, and other useful content to keep your profile current and interesting.

Look at Your Results:

Check Google Business Profile data: Keep an eye on your profile views, searches, and other numbers to see what's working and make changes.

When you put these tactics into action, you'll see a boost in your Google Business Profile ranking. This means more potential customers will find and choose your business.

Ready to Rank Higher on Google Business Listing? 

If you need help with SEO, on-page optimization, or strategy, let's connect! 

Email us: seo4professionals@gmail.com  Call us: +91 9016725425

Friday, 13 June 2025

Understanding E-E-A-T: Why It’s the Key to Boosting Your SEO Strategy in 2025

E-E-A-T is a component of Google’s algorithm made of “Expertise, Experience, Authoritativeness, and Trustworthiness” and reflects how Google slices up a website’s content for its relevance and quality, alongside ranking it.

Have you ever conducted research and stumbled upon some page that looks so sketchy it prompts you to go, “Uh, no” and click away almost instantly? Unfortunately, those internet carnivals do exist and are rampant in the internet world.

But fear not! Google has taken it upon itself to combat these types of pages with a concept of E-E-A-T. What is E-E-A-T you may ask, and why should you care? Let’s dive into this search engine component and see what it can do for you.

What is E-E-A-T?


E-E-A-T is an acronym by Google that stands for Experience, Expertise, Authoritativeness, and Trustworthiness. E-E-A-T is used by Google to determine a page's quality with special attention to the page’s author and the website’s reputation.

Is E-E-A-T a ranking factor? 


Expert Insights From Google


“While E-E-A-T itself isn’t a specific ranking factor, using a mix of factors that can identify content with good E-E-A-T is useful. For example, our systems give even more weight to content that aligns with strong E-E-A-T for topics that could significantly impact the health, financial stability, or safety of people, or the welfare or well-being of society.” (Source)

Google

Despite E-E-A-T not being a factor in Google's ranking for SEO purposes, it is an essential element in the Search Quality Rater Guidelines, which is a document containing instructions for real people referred to as Quality Raters. These evaluators assess webpages against specified criteria and determine the quality of the search result pages.

Search Quality Raters do not determine the ranking of a site. Their input is important, however, as it is used by Google to refine site results and assess how pages are ranking after algorithm adjustments.

What does E-E-A-T mean?


Having answered the question “What is E-E-A-T?”, we can now look further into each of the words contained in the acronym and what they signify for your web content. Thus, read further to explore the meaning of each component of E-E-A-T.

Experience

The initial ‘E’ in E-E-A-T stands for experience, referring to the author’s first-hand engagement with the subject matter of the content they are writing.

Would you believe someone who reviews a book they never read or a book they actually read? First-hand experience shapes how people perceive different types of content. Consider the following Amazon book review. The user explains their experience:

Book review experience example

Expertise

The second “E” in E-E-A-T is referred to as expertise. This varies from experience in the sense that it focuses on the level of knowledge an author and the page content demonstrate. To what extent is the author an expert? What, if any, credentials or qualifications do they hold?

You can demonstrate expertise simply by providing background information on who the author is, as shown in the example below:

Expertise example

Expertise and experience go together when evaluating pages. While some users seek information from a proven expert, other users appreciate the insight from someone who has gone through the reality of a situation. Either way, both inspire confidence in a page and its viewers.

Authoritativeness

E-E-A-T’s “A” portion denotes authoritativeness, which concerns itself solely with reputation. Just because someone claims they are an expert does not mean they are an expert. The presence of links pointing to that content as a reference tells a completely different story.

Example of Authoritativeness

For instance, information from Harvard Medical School’s Health Publishing division is an authoritative source because:

Harvard Medical School is a prestigious medical institution

Their content draws on the knowledge from their trained faculty physicians.

Harvard Medical School is affiliated with other major medical centers such as Massachusetts General Hospital.

Trustworthiness

Lastly, the trustworthiness branch of E-E-A-T incorporates the core of Google’s page quality indicators. The other pieces of E-E-A-T — experience, expertise, and authoritativeness — all contribute to trustworthiness. If E-E-A is the key, the ‘T’ — trust — is what it unlocks.

A trustworthy site:

Is safe for users, meaning the site is secure and encrypted to prevent data or private information leaks.

Is actually accurate and provable.

Cited by other reliable pages, and cites trustworthy sources.

Clearly demonstrates author information, including qualifications, experience, and expertise relevant to the presented data.

Why is E-E-A-T vital for SEO?


E-E-A-T is important for SEO for a few reasons.

E-E-A-T for SEO influences how users perceive your content and your business. You’re not likely to visit or trust information from authors who lack expertise, or from sites with little to no authority. E-E-A-T is not something you strive to achieve like technical SEO.

Rather, it is a goal you attempt to achieve in proving your worth to users and Google.

As mentioned before, E-E-A-T is not a direct ranking factor for Google, but it can have a secondary effect on how Google views sites because it serves as a quality marker. And, as we have seen, the quality of content is an important ranking factor in SEO.

Irrespective of your industry, E-E-A-T is important, though some sectors make it a priority. Nonprofit organizations and cannabis companies, for instance, affect a user’s financial and life decisions.

Google E-E-A-T and YMYL Topics


YMYL (Your Money or Your Life) describes subjects that may “significantly affect the health, financial stability, or safety of individuals, or the welfare or well-being of society.” Such topics include medicine, finances, current events, and public safety.

While E-E-A-T is essential for any site, it becomes critical in the case of YMYL content.

For instance, the following would all count as YMYL pages:

A page discussing how to diagnose and treat anxiety or depression disorders.

A comprehensive guide instructing what to do in case of a natural disaster.

An article detailing strategies on managing finances while paying back student loans.

E-E-A-T can also be seen as a complementary concept with YMYL, since any misinformation on those pages would pose danger not only to the readers but also those connected to the reader.

Quality Raters have their own criteria that define what considers as YMYL content. However, for any pages labeled YMYL, there is a requirement to display the highest level of E-E-A-T.

To put it another way, E-E-A-T is crucial for every site, but even more so for sites that host YMYL content, which, depending on the field, could be rather probable.

What is the distinction between E-E-A-T and E-A-T?


The difference is that Google’s Search Quality Rater Guidelines in 2014 did not include E-E-A-T as part of their guidelines. Prior to that, it included E-A-T, which stood for Expertise, Authoritativeness, and Trustworthiness.

In December 2022, Google amended its quality guidelines by adding an extra “E” for Experience to enhance assessing webpages to ensure continuous relevance and helpfulness in content for users. How do I improve my E-E-A-T?

Even though E-E-A-T has different components having to do with your site or content, optimizing it for you won’t be as hard as you might think.

Here are some suggestions to enhance E-E-A-T aspects for your site:


Present your users with original, unique content: One of the best ways to ensure you are presenting quality content to users is by creating original and unique content. Instead of copying information from other pages, try to present it in a different way. Depending on your industry, you can even conduct original research which add entirely new data into the mix.

Attract authoritative backlinks: Link building forms an essential part of SEO and helps improve your E-E-A-T when you gain authoritative links. Create unique and shareable content containing helpful information to Earn quality backlinks and use the best link-building tools to discover additional opportunities for links.

Expose the faces of your business by updating your About page and creating author bios for the content on your site so that users know who they’re getting their information from. Furthermore, don’t hesitate to showcase certifications and achievements that bolster your reputation.

Also, do not hold back when it comes to showcasing your business experience through case studies, customer and client reviews, and testimonials. This not only communicates your business value but also demonstrates experience and expertise to Google while confirming to users that your business is legitimate.

Best Ways to Increase Organic Traffic: Proven Strategies to Skyrocket Your Website Growth

You’ve built a beautiful website. Your content is solid. Your products or services solve real problems. But the traffic? Still a trickle.

If you've been wondering how to increase organic traffic without relying on paid ads, you're not alone. Organic traffic is often misunderstood but immensely powerful—when approached the right way.

In this guide, we’ll walk through proven strategies to boost organic traffic and grow your online presence steadily and sustainably.

Why Organic Traffic Deserves Your Focus

Before we jump into tactics, let’s answer the big “why.”

Getting organic traffic means your website is being found naturally in search engines—by real people actively looking for what you offer. No ads. No gimmicks. Just consistent visibility.

Here’s why that matters:

  • Long-term ROI: Unlike paid traffic, organic visitors keep coming.

  • Higher-quality leads: These users are already searching for your solution.

  • Increased trust: Ranking well builds credibility in your niche.

Whether you’re a business owner, marketer, or blogger, mastering organic traffic is essential for lasting growth.

1. Understand Search Intent First

One of the biggest mistakes? Writing content without considering what users are really looking for.

Search intent simply means: What does the searcher hope to find?

There are a few types to know:

  • Informational: “What is organic traffic?”

  • Navigational: “Ahrefs login”

  • Transactional: “Buy SEO tools online”

What You Can Do:

  • Match your content type to the user’s intent.

  • For informational queries, create how-to guides or explainers.

  • For transactional intent, use landing pages with CTAs and clear offers.

Pro tip: Google your target keyword and study the top results. That’s what Google thinks the searcher wants.

2. Write Content That Deserves to Rank

This is where many websites go wrong. They write for Google, not people. But Google’s goal is to serve users—so write to help first, and rankings will follow.

A good post should:

  • Clearly solve a problem.

  • Be easy to read (headers, short paragraphs, bullet points).

  • Include keywords naturally—without stuffing.

How to Structure Winning Content:

  • Use your main keyword within the first 100 words, in at least one H2, and in your URL.

  • Sprinkle 2–4 related terms (LSI keywords) where they make sense.

  • Break text into skimmable sections. If it’s hard to scan, it’s hard to rank.

And always ask yourself: Is this genuinely useful to my target reader?

3. Target Long-Tail Keywords

Ranking for “organic traffic” might take years (and thousands of backlinks). But “how to increase organic traffic for small businesses”? Much more doable—and often more valuable.

Here’s Why It Works:

  • Less competition

  • Higher conversion (more specific intent)

  • Faster wins in SEO

What You Should Do:

  • Use keyword tools like Ubersuggest or AnswerThePublic to find long-tail queries.

  • Build individual blog posts or FAQ sections around them.

  • Answer questions in your niche clearly and thoroughly.

4. Earn Trustworthy Backlinks

Backlinks are still a huge part of Google’s algorithm. Think of each one as a vote of confidence from another website.

But not all backlinks are created equal. A link from a high-authority site is worth far more than 20 low-quality ones.

How to Build the Right Links:

  • Guest post on reputable blogs.

  • Create original research or data worth referencing.

  • Use HARO (Help A Reporter Out) to get featured in publications.

Also: internally link between your own posts. It improves navigation and boosts SEO.

5. Improve Your Site Experience (It’s More Important Than Ever)

Google cares about how your site performs—especially on mobile.

If your site is slow or clunky, users bounce. And when users bounce, rankings drop.

Action Steps:

  • Compress images to reduce load time.

  • Make sure your site works well on all devices.

  • Use tools like Google PageSpeed Insights to find performance issues.

The better your site feels to users, the more search engines will reward you.

6. Use Internal Links to Build Authority

Got a blog post that’s performing well? Use it to pass authority to other posts. This helps both users and Google understand your site better.

Do This:

  • Link to 2–5 relevant internal pages per post.

  • Use keyword-rich anchor text where natural.

  • Build topic clusters to group related content.

It’s a simple strategy that can dramatically improve rankings across your site.

7. Refresh Old Content

Old content that’s still getting traffic? That’s SEO gold. But if it’s outdated, it won’t stay on top for long.

How to Keep It Fresh:

  • Update stats and broken links.

  • Add new internal links to newer articles.

  • Re-optimize for current keyword trends.

Set a reminder to audit and refresh top-performing content every 3–6 months.

Final Thoughts: Start Small, Think Long-Term

The best time to start increasing your organic traffic was yesterday. The second best time? Today.

If you apply even just a few of these strategies consistently, you’ll begin to see results. Organic growth is like compounding interest—it may start slow, but it snowballs with time and effort.

So don’t chase hacks. Build value. Serve your audience. Optimize with intention. The traffic will come.

Recap: Your Quick SEO Traffic Plan

Here’s your checklist to skyrocket your organic traffic:
✅ Match content to search intent
✅ Optimize content for people and keywords
✅ Use long-tail keywords strategically
✅ Build high-quality backlinks
✅ Improve site speed & mobile UX
✅ Use smart internal linking
✅ Refresh old content regularly

Want Help Increasing Organic Traffic for Your Website?

If you’re ready to implement these strategies but don’t know where to start, let’s talk. Whether you need a full audit or just some strategic tweaks—I’ve helped businesses grow from invisible to unmissable.

Let me know if you’d like this formatted as a downloadable checklist, optimized for Shopify, or adapted for a landing page/email funnel. I can also help you rewrite your existing pages to meet these same standards.

Friday, 29 December 2023

SEO News and Updates: November 2023

 

Introduction

Welcome to the last episode of SEO last month. In this monthly series, we bring you the latest SEO news and updates in a concise format. We appreciate your support throughout the years, and we would love to hear from you in the comments section. Let's dive into the news!


SEO News and Updates: November 2023








Google AdSense Switches to Pay-Per-Impression Model

In a significant announcement, Google AdSense revealed that they are shifting from the pay-per-click model to the pay-per-impression model. This change means that websites using Google AdSense will now be paid based on the number of impressions their ads receive, rather than the number of clicks. While the pay-per-impression rate is expected to be lower, Google assures that overall revenue should remain similar. This update aims to prevent fraudulent practices where some websites generate artificial clicks to boost their earnings.

Google's November Core Update Rollout

Google initiated a broad core update rollout in November, targeting different parameters from the previous October update. While Google does not share detailed information about core updates, they provide resources like the Evergreen Video Cum Dashboard to help webmasters identify affected pages and reasons for the ranking changes.

Updates in Google's Performance Max Campaigns

On November 7th, Google announced several updates in Performance Max campaigns. These updates include the use of Generative AI for headlines and descriptions, AI-based creation of campaign images, AI-based editing for Google's own images, and the inclusion of a watermark to clearly indicate AI-generated images.

Google's Search Generative Experience (SGE) Expands Internationally

Google expanded its Search Generative Experience (SGE) to over 120 countries on November 8th. While still in beta, SGE allows users to ask follow-up questions, utilize AI-based translation services, and provides a more enhanced search experience. It is expected that Google will officially launch SGE in search results and permanently replace SGE featured snippets by February next year.

Changes in Google's Page Experience Report

On November 8th, Google made changes to the Page Experience Report, removing scores and retaining the Core Web Vitals and HTTPS reports in Search Console. These changes align with Google's ongoing efforts to prioritize user experience and provide webmasters with actionable insights to optimize their website's performance.

November Review Update Rollout

Google introduced the November Review Update, which aims to combat the increasing instances of low-quality and AI-generated content on the internet. This update underscores the importance of producing high-quality, valuable content and encourages webmasters to stay informed about the latest industry trends and best practices.

Updates in Google's Malicious and Unwanted Software Policies

On November 9th, Google divided its malicious and unwanted software policies into three distinct categories: Malicious Software, Compromised Site, and Unwanted Software. Webmasters will receive a warning one week in advance if their website violates any of these policies, allowing them to rectify the issue and ensure their shopping ads and product feeds remain active.

Google Introduces Learning Videos Performance Report

Google announced the Learning Videos Performance report in Google Search Console on November 13th. This report provides valuable insights into the performance and search appearance of learning videos on websites. To access this report, webmasters need to implement learning video type schema data on relevant pages.

New Features in Google's Search Results Page

Google introduced two new features on November 15th: Notes and Follow. The Notes feature allows users to add comments and insights under search results, while the Follow feature enables users to follow specific topics and receive more content related to those topics. These features aim to enhance the search experience and encourage user engagement.

Robots.txt Report in Google Search Console

Google launched the Robots.txt report in Search Console on November 15th. This report provides valuable information about the Robots.txt file, highlighting any errors and keeping a 30-day history of changes. It serves as a useful tool for webmasters to manage and monitor their website's Robots.txt file effectively.

Google Analytics Update

Google introduced a new interface for Google Analytics on November 15th, rearranging various elements and causing some initial confusion. However, comprehensive tutorial videos have been created to guide users through the new changes and ensure a seamless transition. The series covers all aspects of Google Analytics, providing users with in-depth knowledge of the platform.

Microsoft's Bing Renames Chatbot and Implements AI-Generated Descriptions

Microsoft renamed Bing Chat to Co-Pilot and announced the use of AI-generated descriptions in Bing search results on November 15th. This move aims to leverage GPT-4 technology for improved search experiences. Webmasters have the option to prevent these AI-generated descriptions from appearing on their websites by using specific tags.

Yahoo's Search Engine History

In a nostalgic reflection, Yahoo's brand provost highlighted the amusing history of Yahoo's interactions with Google. Yahoo had the opportunity to acquire Google in its early stages but declined, and later had a chance to purchase it for a significant amount but passed on the opportunity. The brand provost expressed uncertainty about who could challenge Google's dominance in the future, but emphasized the importance of embracing nostalgia.

Google Updates Search Quality Raters Guideline

On November 16th, Google updated its Search Quality Raters Guideline after nearly a year. The update simplifies the definition of the "needs met" category, provides specific guidelines for different types of pages, and refreshes the examples provided in the guideline. This update ensures that search quality raters evaluate content accurately and reflect the ever-evolving online landscape.

Meta and Facebook Announce Emo Video and Emo Edit

Meta and Facebook announced Emo Video and Emo Edit on November 16th. These video and image editing cum generation platforms utilize AI technology to assist users in creating videos and editing images. While the platforms have not been launched yet, they aim to provide users with intuitive tools to enhance their multimedia content.

Google's Crawl Rate Limiter Tool Removal

Google announced the removal of the Crawl Rate Limiter Tool, effective from January 8th, 2024. This tool allowed webmasters to specify the crawl rate for their websites. However, its usage has been minimal, and its removal is unlikely to impact the majority of website owners and SEOs.

New Reports in Google Search Console: Discussion Forum and Profile Page

On November 27th, Google introduced two new reports, Discussion Forum and Profile Page, in Search Console. These reports focus on websites featuring forums or user profiles. By implementing the appropriate schema data, webmasters can access valuable insights and monitor the performance of these specific types of content.

Enhancements in Information Type Schema Data

On November 29th, Google announced enhancements to the information type schema data. Webmasters can now include additional details such as name, alternate name, legal name, description, address, phone number, email, number of employees, founding date, and tax ID. These additions provide users with comprehensive information about organizations in search results.

Conclusion

That concludes our coverage of the SEO news and updates for the month of November. If there are any additional updates we may have missed, please let us know in the comments section. Thank you for watching, and we'll see you next time!

How to Run Ads on Instagram [2025]

 

Introduction

Welcome to our Tahir Marfani blog. In this article, we will discuss how to effectively run ads on Instagram. Instagram is a popular social media platform that offers great opportunities for businesses and influencers to reach their target audience. By running ads on Instagram, you can promote your products or services and increase brand awareness. Let's dive into the details of running ads on Instagram.

How to Run Ads on Instagram


Understanding Business Profiles on Instagram

Before we begin, it's important to understand the different types of profiles on Instagram. There are two main types: business profiles and creator accounts. Business profiles are suitable for businesses and service industries, while creator accounts are ideal for influencers. Both types of accounts can run ads on Instagram.

To run ads on Instagram, you need to have at least one post on your profile. Without any posts, you won't be able to boost or run ads. Unlike Facebook, Instagram doesn't have a separate ad manager. Instead, you can boost your posts directly from the Instagram app.

Boosting Your Instagram Posts

To boost a post on Instagram, follow these simple steps:

  1. Open the Instagram app and go to your profile.
  2. Select the post you want to boost.
  3. Tap on the "Boost Post" option.
  4. Choose your campaign objective based on your goal: profile visits, website visits, or more messages.
  5. Edit the destination URL and select a call to action (CTA) button that aligns with your ad's purpose.
  6. Target your audience by specifying interests, age, and gender.
  7. Set your daily budget and duration for the ad.
  8. Preview how your ad will look on the Instagram feed, stories, and explore section.
  9. Proceed to payment and boost your ad.

Choosing the Right Campaign Objective

When boosting a post on Instagram, it's crucial to choose the right campaign objective that aligns with your advertising goals. The three main objectives are:

  1. Profile Visits: If you want to increase your followers and drive traffic to your Instagram profile, choose this objective.
  2. Website Visits: If your goal is to redirect users to your website, select this objective. Make sure to provide the correct destination URL.
  3. More Messages: If you want to generate leads and encourage users to message you directly, choose this objective.

Targeting Your Audience

Instagram offers various targeting options to help you reach your desired audience. You can specify their interests, age range, and gender. Additionally, you can target users based on their location. Instagram provides two location targeting options: regional and local.

Regional targeting allows you to target users based on country, city, state, or pin code. On the other hand, local targeting enables you to target users within a specific radius of an address or area. This is useful for businesses that want to reach users near their physical location.

Setting Your Budget and Duration

When running ads on Instagram, you need to set a daily budget and duration for your ad. The minimum daily budget on Instagram is currently Rs. 167. Instagram determines the budget range, and you can select the amount within that range. The duration of your ad can be customized based on your advertising goals.

Previewing and Boosting Your Ad

Before finalizing and boosting your ad, it's essential to preview how it will look to users. You can preview your ad on the Instagram feed, stories, and explore section. This allows you to ensure that your ad appears as intended and captures the attention of your target audience.

Once you are satisfied with the preview, you can proceed to payment and boost your ad. Instagram offers multiple payment options, including UPI, net banking, and credit/debit cards.

Conclusion

Running ads on Instagram is a powerful way to promote your business, increase brand visibility, and reach your target audience. By following the steps outlined in this article, you can effectively boost your posts and run successful ad campaigns on Instagram. Remember to choose the right campaign objective, target your audience strategically, and set a reasonable budget and duration for your ads. With careful planning and execution, Instagram ads can help you achieve your marketing goals.

Thank you for reading this blog post. Stay tuned for more informative content from Tahir Marfani blog!

Wednesday, 17 August 2022

Google Search Is Very Broken Now: Outages, Indexing, Pages Missing Issues

 Google experienced a significant disruption with Google Search last night, which is still ongoing this morning. There are numerous reports about indexing problems, pages going out of the index, and really subpar and out-of-date search results being displayed in Google this morning, so it seems to be more extensive than just an outage.

 Barry Schwartz: Earlier yesterday night, around 9:30 p.m. ET, 9to5Google published the first news I noticed of the outage.

These problems appeared to be brought on by a fire that occurred in a Google data center. a Google representative stated "We are aware of an electrical incident that occurred today at Google's Council Bluffs, Iowa, data center, hurting three people who are currently receiving medical attention. We are actively collaborating with partners and local authorities to completely evaluate the situation and provide help as necessary. The health and safety of all workers is our utmost priority."

We should all remember the injured and wish for their quick recovery.

WebmasterWorld and Black Hat World forum discussions.

At 9:20 ET today, there have been some reports that some of the problems have been resolved. Remember that this could take a while, and even if you notice that things are back to normal, the next individual might still experience some very negative effects. But things will work itself out, and I sincerely hope those hurt heal quickly.

At 2 p.m. ET, there are reports that things are largely returning to normal.

The following day's update: It appears that life has returned to normal for most of us.

According to Cnet, the fire was also probably unrelated to the outage.

Tuesday, 1 March 2022

Google Page Experience Update For Desktop Rolling Out

 The desktop version of Google's Page Experience upgrade is now available. This rollout began on February 22, 2022, and will continue through the end of March 2022. Although you are unlikely to see any significant changes in your rating as a result of it, we feel obligated to report on it.

Outside of mobile friendliness, the same parameters are employed for the desktop version of this page experience upgrade, as we previously mentioned. The Google page experience update was first mentioned in May 2020, and the mobile version launched between June and May 2021.

It did not have a substantial influence on overall ranks in mobile search results, and we do not expect this rollout to have a large impact on desktop search results.


This contains the following for the desktop page experience update:


Cumulative Layout Shift (CLS) 

Large Contentful Paint (LCP) 

HTTPS is a secure protocol.

Interstitials are not present.

First Input Delay (FID)

Google published the desktop page experience report in Search Console in January 2022, allowing you to assess how well your desktop sites are performing in terms of page experience signals.

As a reminder, don't be concerned - this upgrade will have little impact on your rankings. Google previously stated "While this upgrade is intended to emphasise pages that provide excellent user experiences, page experience is only one of many variables considered by our systems. As a result, sites should not expect significant changes. Furthermore, because we're doing this in stages, we'll be able to keep an eye on any unforeseen or unintended consequences."