Google July 2021 core update rolling out now

 This is the second part of the core update from June 2021.

The Google July 2021 core update is now available, and it was released on July 1, 2021. The full rollout of this upgrade will take one to two weeks. “The previously planned July 2021 Core Update is now going out,” Google said on the Search Liaison account. Google said, "These normally take 1-2 weeks to complete."

After Google's core update in June 2021, we expected another core update this month. Most core updates take a full 14 days to go out, but that June update took around ten days to roll out.

There have been a slew of Google updates: Multiple Search changes have been rolled out in the last three months for SEOs:

The product reviews update will run from April 8th to April 22nd.

The June core upgrade lasted from June 2nd to June 12th.

The new page experience began on June 15th and will continue through the end of August.

The first portion of the spam update was released on June 23rd.

The second portion of the spam update will be released on June 28th.

On July 1st, there will be a core update.

We did hear some rumblings throughout the weekend of June 30th and July 1st, so it's difficult to determine whether this is due to the spam upgrade, the core update, or something else entirely.

The core was updated in June. On June 2, 2021, Google released a core update, stating that "some of our planned changes for the June 2021 update aren't quite ready," and that "we're moving ahead with the parts that are, then we'll follow with the remainder with the July 2021 update." This change was expected in July, but I don't think most of us expected it on July 1st. However, it has arrived.

On June 12, 2021, the June 2021 core update was released.

Here's a write-up on what the industry thought of the June core update.

History: Google has traditionally published a major algorithm update every few months or so. The June 2021 core update was released approximately a month ago, however it had only been roughly six months since the previous core update, the December 2020 Core Update. Prior to that, the May 2020 core update, which took place on May 4, 2020, had been seven months. So this one took a lot longer to roll out than prior upgrades, but we should have another one in about a month.

Previous updates: The most recent previous core update was in June 2021, and the core update before that was in December 201, which was even larger than the May 2020 core update. Then there came the May 2020 core upgrade, which was a massive, comprehensive update that took a few weeks to properly roll out. Before that, there was the January 2020 core update, which we discussed in more here. The core update from September 2019 was the one before that. Many SEOs and webmasters thought the upgrade was weaker than prior core updates because it didn't have as much of an impact.

In November, Google released another upgrade, this time focused on local rankings. More information regarding previous Google upgrades can be found here.

What to do if you're hit: In the past, Google has offered suggestions on what to do if you've been harmed by a core upgrade. There are no precise steps to follow to get back on track, and a drop in rankings may not indicate anything is wrong with your sites. If your site is affected by a core change, Google has provided a list of questions to consider. According to Google, there is some recovery time between core upgrades, but the major shift comes after another core update.

Why we care: When Google modifies its search ranking algorithms, your site's ranking in the search results may improve or deteriorate. Knowing when Google makes these modifications gives us a reference point for determining whether the change was due to something you did on your website or something Google updated with its ranking algorithm. Google is expected to release a key ranking upgrade today, so keep a watch on your statistics and rankings over the following few weeks.

Google Broad Core Algorithm Update Rolling Out June 2, 2021

Google June 2021 Core Update Is Live - So Far, We Are Not Noticing Much

The time has finally come for Google to deploy yet another broad core update, this time dubbed the June 2021 Core Update.

On June 2, 2021, Google will release a major core algorithm upgrade. In July, another core upgrade will be released.

Google had planned to include more in today's update, but was unable to do so due to a lack of time. That is why two core updates were released one month after the other.

It's really unusual for Google to provide two upgrades so soon together. However, the business claims that most sites will be unaffected by either of them.

We'll see if it remains true in the coming weeks, as a core update normally takes that long to fully roll out.

On Twitter, Google's Danny Sullivan says:

"Some of our planned changes for the June 2021 update aren't quite available yet, so we're focusing on the portions that are, and the remainder will be added in the July 2021 release. As is customary with any core change, most sites will not notice any of these updates.”

The advice from Google on recovering from a broad core algorithm upgrade hasn't changed.

That said, if the June upgrade has a negative impact on your site, don't panic.

If you notice good changes, don't get too excited just yet, because the effects of this month's upgrade could be reversed next month.

Sullivan continues:

Of course, any core change can result in content reductions or gains. Because this is a two-part release, it's possible that a tiny portion of the information will alter in June and then reverse in July....

Nothing in a core update is site-specific, as a reminder. Those who want to do well with search in general, including core changes, should follow our advice.”

In an article on Google's blog, Sullivan expands on these statements, outlining the whys and hows of key algorithm updates.

He reminds site owners that thousands of modifications aimed at improving the quality of search results are made each year.

However, not all updates are created equal, and the impact of a core update is likely to be greater than that of other updates.

What’s the difference between a core update and other updates?

Many Google Search improvements are aimed at boosting specific types of results. The recent modification to product review search results is an example.

What distinguishes core updates from the myriad of additional updates is that they include significant improvements to Google Search.

When Google releases a core update, which happens only a few times a year, it makes significant modifications to its ranking algorithms. Rather than focusing on specific types of websites, fundamental improvements focus on search as a whole.

Sullivan tells site owners who are affected by a core change that it isn't because of anything they've done.

It's due to adjustments in Google's content evaluation algorithm to keep up with changing consumer expectations.

"The goal of core upgrades is to improve the overall relevancy of our search results. It's mostly a net exchange when it comes to the traffic we send. Some content may do poorly, while other content thrives. In the long run, this is how we've been able to improve Search and send more traffic to sites all around the web every year.”

A site's performance being harmed by a core algorithm upgrade isn't always an indicator that it's done anything wrong or is providing poor content. It's more of a sign that what was formerly thought relevant may no longer be for today's searches.

Refreshing current material to improve its relevancy can often enhance a site's rankings. The modifications will most likely not be noticeable until the next core update, though there is a chance of recovery.